Sheila O'Kelly - makes every word count by making it clear

Client testimonials

Plain English training

Health Service Executive
"Up to 180 staff members from HSE Dublin North East took part in a number of day long courses on ‘How to write in plain English’. Sheila O Kelly delivered the training. The feedback from staff was great. They found the course very useful and were very enthusiastic about putting into practice the very practical tips and advice that they got from Sheila." – Rosaleen Harlin, HSE Area Communications Manager, Dublin North East
PayNow Payroll
"I attended one of Sheila's Plain English Courses recently. It proved invaluable for communicating effectively and concisely in English - written and spoken. We all encounter the jargon that creeps into everyday use and this course highlights simple ways to avoid them. The various writing styles for different situations are well covered, as are some important points concerning websites. All in all, if you tend to use 10 words when five will do - this course is for you. Think of the extra time you will gain." Ben Daly, proprietor, Paynow Payroll
Merck Sharp & Dohme
“We found the plain English training really useful and we are now reviewing all of our communications materials for patients. It involves thinking a little differently about how we communicate and it makes a lot of sense. The one day training course was definitely worthwhile." – Jennifer Jennings, Public Affairs Manager, Merck Sharp & Dohme Ireland, (Human Health) Ltd

See also student feedback. Click here


The Cleanwater Company September 2008
I was working on our brochure with my designer for weeks and I just wasn't 100% happy with it. I had heard of Sheila's services through my business networking group so I decided to call her two days before our brochure went to print (last minute as usual). Sheila pulled out all the stops for us and as soon as she looked at it was able to tell us what was wrong with the way it read and with some of the layout. We are delighted with our new brochure and we now have peace of mind that the 10,000 people we are it out to will understand it quickly and easily. – Daniel Downey, The Cleanwater Company
The Irish Times
“Sheila O'Kelly has shown herself to be a skilled sub-editor with strong design and copy editing capabilities. She has a keen eye for detail in terms of layout and for accuracy in relation to content. She combines these strengths with an extensive knowledge of publishing techonolgies and the internet. I have no hesitation in recommending her." – Paul O'Neill, Deputy Editor (former Finance Editor), the Irish Times
National Adult Literacy Agency (NALA)
“We have found Sheila to be very reliable and conscientious. She maintains high editing standards, even when meeting deadlines at short notice, and has regularly shown flexibility in her willingness to discuss documents directly with clients.” – Clodagh McCarthy, Plain English and Organisational Support Co-ordinator, National Adult Literacy Agency
BUPA Ireland Website (now Quinn Healthcare)
“Sheila O'Kelly has carried out a number of assignments over the past few years for BUPA Ireland in relation to our internet site. She has researched out international competitive position, suggested content and copy, quality assured and reviewed our site on a number of occasions. We have been extremely pleased with her contracts which were all completed on time. Her work is of the highest quality and is very creative.” – Martin O'Rourke, then Managing Director, BUPA Ireland

Publications and writing

“Sheila O'Kelly has worked on a wide range of MedMedia publishing projects for several years. She has many different skills in the writing, magazine and multi-media areas and can manage a project from start to finish, injecting ideas and enthusiasm to create a quality finished product to deadline.” – Geraldine Meagan, Managing Director, MedMedia Publications
Diabetes Federation of Ireland
“Sheila O’Kelly has worked on our magazine Diabetes Ireland for a number of years and has brought it to a new level in terms of journalistic input, writing and content. She makes a difficult subject easy to understand. I have found her at all times to be co-operative, motivated and enthusiastic in terms of delivering a quality product for the diabetes community in Ireland”. — Kieran O’Leary, CEO, Diabetes Federation of Ireland
Health Service Executive
“I would recommend Sheila O'Kelly as an excellent editor and writer who produces quality work on time and as requested.” – Stephen McGrath, HSE, Head of Internal Communications

Meeting reports

Fleishman- Hillard
“Sheila's expertise is in understanding an often complex subject matter and the intended audience that she is writing for, reporting the appropriate information in a succinct and interesting way. Importantly, Sheila's service is on-time, on-brief and without error." – Amy Pilgrim, Client Director, Fleishman-Hillard

Recent clients

  • National Adult Literacy Agency (NALA)
  • Eli Lilly
  • Merck Sharp & Dohme Ireland
  • Health Service Executive
  • MedMedia
  • Fleishman-Hillard
  • Diabetes Federation of Ireland
  • Fáilte Ireland